
In a bombshell announcement that is shaking up the NFL, the Arizona Cardinals have parted ways with head coach Kliff Kingsbury and general manager Steve Keim. The decision marks the end of an era for a team that has been searching for consistency and success over the past few seasons.
The Cardinals, once considered a promising team with a solid foundation, have struggled to meet expectations under Kingsbury and Keim. Both men have now been officially relieved of their duties, leaving the franchise at a crossroads as it looks to chart a new course. The question now on everyone’s mind is whether team owner Michael Bidwill will be willing to spend big to hire a rockstar head coach who can bring the necessary change and deliver long-term success for the franchise.
A Tumultuous Tenure: Kliff Kingsbury’s Departure

Kliff Kingsbury’s tenure with the Cardinals was filled with highs and lows, but ultimately, the lack of sustained success became too much to ignore. Hired in 2019 after a successful stint as head coach at Texas Tech, Kingsbury was seen as an innovative offensive mind with a unique vision for the NFL. The hiring was a bold one, as Kingsbury was coming off a losing record in college football, but the Cardinals believed his ability to develop quarterbacks, particularly Kyler Murray, would lead the team back to prominence.
In the first few seasons, there were glimpses of promise. The Cardinals showed flashes of being a playoff contender, particularly during the 2021 season, when they started the year 7-0. However, the team faltered down the stretch, and Kingsbury’s inability to adapt and close out games became a significant issue. Over the next two years, despite the promise of a high-powered offense, the Cardinals struggled to find consistency, finishing below .500 both seasons and missing the playoffs.
Kingsbury’s relationship with Kyler Murray also became a point of contention. While the pair initially appeared to be on the same page, tensions seemed to rise between them as the seasons wore on. Murray, who was drafted No. 1 overall in 2019, showed his immense talent but also his frustration with the team’s lack of progress and Kingsbury’s failure to develop a reliable game plan.
Steve Keim: A Long-Time Architect Who Couldn’t Deliver
Alongside Kingsbury, Steve Keim had been the general manager of the Cardinals for nearly a decade. During his tenure, Keim was responsible for building the roster, overseeing drafts, and making critical personnel decisions. However, Keim’s time in Arizona was marred by inconsistent drafting, failed free-agent signings, and an inability to find the right balance on both sides of the ball.
While Keim did bring in some talented players like quarterback Kyler Murray and wide receiver DeAndre Hopkins, his overall track record has been questioned. Several of his high-profile draft picks failed to pan out, and his trade acquisitions sometimes didn’t live up to expectations. Most notably, his inability to shore up the defense and create a consistently strong offensive line were glaring weaknesses that prevented the team from reaching its potential.
Keim’s departure adds another layer of uncertainty for the Cardinals, who now find themselves without a head coach or a general manager as they look to rebuild and reestablish their identity.
Bidwill’s Big Decision: Will He Pay for a Top Coach?
With Kingsbury and Keim now gone, all eyes are on Arizona Cardinals owner Michael Bidwill. The biggest question surrounding the team is whether Bidwill, who has historically been somewhat conservative when it comes to spending, will be willing to open the wallet and pay top dollar for a proven head coach who can turn the franchise around.
The NFL coaching carousel is always filled with opportunities for elite candidates, and the Cardinals’ job could be one of the most attractive openings this offseason, provided the right coach is available. The franchise boasts a dynamic young quarterback in Kyler Murray, who, when healthy and in sync with his coach, has the potential to be one of the league’s most electrifying playmakers. However, Murray’s future in Arizona will likely be closely tied to the next head coach, and it will be crucial for the new leadership to work in harmony with him.
The Cardinals will likely target high-profile candidates such as former New Orleans Saints head coach Sean Payton, current defensive minds like former Denver Broncos head coach Vic Fangio, or even innovative offensive coaches such as Cincinnati Bengals offensive coordinator Brian Callahan. The team could also consider rising stars in the assistant coaching ranks who are ready to take on a head coaching role.
Whoever they bring in, one thing is clear: the new head coach will need full support from the ownership group, which will mean a commitment to spending on the coaching staff, player acquisitions, and infrastructure improvements.
Is the Market Ready for a Rockstar Coach?
The NFL is more competitive than ever, and teams with deep pockets are often at an advantage when it comes to luring top-tier coaching talent. Bidwill, who has a history of being cautious with spending, faces a pivotal moment in his ownership tenure. Will he be willing to shell out the big bucks for a proven head coach? Or will he continue down a more conservative path, relying on an unproven candidate or a cheaper option?
As of now, the Cardinals find themselves in a transition period where the next few months could define the future of the franchise. The right hire could elevate Arizona to contender status, while the wrong one could set the team back for years.
Looking Ahead: The Cardinals’ Road to Relevance
The Arizona Cardinals have reached a crossroads. Kliff Kingsbury and Steve Keim are out, and the organization must now rebuild and reposition itself to become a true playoff contender again. Whether the team can attract a “rockstar” coach who can elevate Kyler Murray and lead the franchise back to prominence will be one of the most intriguing stories of the NFL offseason.
Stay tuned as we continue to follow the Arizona Cardinals’ pursuit of a new head coach and general manager in what could be a defining moment for the future of the franchise.
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